PAK'nSAVE approached Baseline to create a piece of media that would engage and excite their stores when it came to their Easter POS for 2024. We worked closely with them to create a glimpse into the "day-to-day" operations at Baseline, ultimately acting as a tour.
As this was my second time art directing a video shoot, I was beyond thrilled to get my hands on more video work. I worked closely with a videographer named Ado, ensuring that we had a well-thought-out timeline and shot list which helped our shoot days run smoothly.
Created at Baseline Limited
Creative and Strategic Direction: Stephanie Gasperini
Art direction: Ashleigh Tan
Videographer: Humaidi Ridwan (@doshotz)
Creative and Strategic Direction: Stephanie Gasperini
Art direction: Ashleigh Tan
Videographer: Humaidi Ridwan (@doshotz)